I’m an art director and multidisciplinary designer. I like figuring out what an idea can become when you let it move beyond one discipline. I’m naturally curious and tend to follow ideas wherever they lead, so my practice rarely stays in one medium for very long. I like work that is strategically considered but still leaves room for instinct, humour, play and a bit of weirdness. I take fun very seriously. The best projects, to me, are the ones where the thinking is strong enough to give you direction, but open enough to let something unexpected happen.

Alongside design, I have an active visual arts practice. I draw, paint, make things and experiment with materials, often without a brief or a clear endpoint. It gives me a space to follow curiosity for its own sake and to explore ideas that might not have an obvious practical purpose. That freedom has become an important part of how I develop ideas and look at the world.

Music is another big part of my practice. I’m a multi-instrumentalist, singer and producer, and I make music as a way of exploring sound, rhythm, atmosphere and feeling. I’m interested in how something can build, shift, become noisy, strange or unexpectedly beautiful without needing to explain itself.

All of these practices feed into each other. Drawing changes how I see, music changes how I think about rhythm and pacing, and design gives me a way to bring those instincts into a more considered system. They are not really separate practices to me. They are different ways of being curious, making things and, importantly, having a good time while doing it.