PUMA: BOTANICA
Graphic Design: Accessories
I was tasked with creating an all-over print for the theme of abstract florals. To bring a fresh perspective to traditional floral prints, I took inspiration from unconventional blooms, focusing on unique forms and unexpected details. The final design balances abstraction with organic shapes and was applied across accessories.
OVERVIEW:
This project draws inspiration from flowers viewed under X-ray and ultraviolet light. The aim is to create vibrant, abstract floral prints.
CONSUMER:
Urban individuals who value self-expression through their dressing. Brands are important to them. Their dressing is bold but not overly maximalist. Their fashion choices stand out without being too in-your-face.
I started by exploring traditional mediums to create organic patterns and textures, allowing natural variation and imperfections to shape the design. These elements were then digitized and refined into customizable layers, making the print adaptable—bold and vibrant in one instance or subtle and complementary in another.
Given that Puma's prints are applied to a variety of products beyond accessories my aim was to create a print versatile enough to situate in multiple contexts with slight colour and materials alterations.
